So you’ve been running your business for a while. Started up with the support of friends and family, built a local customer base and are looking to expand your reach. You may be wondering, is it worthwhile for me to do some digital marketing?
After all, with more than half a trillion dollars spent on digital advertising in 2021, it may seem like chipping in a relatively small amount would be a futile endeavour. A few hundred dollars may not seem like it can make a difference, but believe it or not, it can!
In this article, we’ll be exploring ways digital marketing can be a massive opportunity for established businesses. From online shopfronts to white label SEO services, let’s check out some ways your business can get the most out of digital marketing.
Use Social Media to Build Your Brand
In the last ten years, social media has evolved from a simple way to connect and share with friends and fans. Established businesses can leverage the reach of social media platforms such as Facebook and TikTok to connect with customers and build their brands in a variety of ways. For example, it may involve:
- Publishing TikTok videos of the creation of your product. For example, as a local butcher, you may want to show great ways to prepare your meat for a family barbecue.
- Sharing information about sales through Facebook targeted posts to get your promotions out to an audience that may not shop in-store.
There are millions of ways to use social media to connect with your customers – what you do, is up to you. Building your brand and getting your business out there is a great way to connect with potential customers and expand your business outside of the usual physical channels.
Providing Digital Sales Channels
With the impacts of a global pandemic effectively closing down physical shopfronts, the early 2020s has seen business forced to adapt to a low-contact, long-distance environment. As a result, there’s been a massive acceleration in online selling – with the effects of this being felt throughout the retail and logistics industries.
We live in an amazing time, where thousands of products can be at your door within a day or two. Gone are the days of having a parcel take months to arrive in the mail – sometimes, it’s as simple as jumping online and checking out the products you’re after. If you only sell your products or services in a physical location, providing a digital shopfront can provide an additional avenue to sell your wares with minimal outlay.
Did you know that more than one-quarter of businesses still don’t have a website? By having a website of your own or using sales platforms such as Amazon Marketplace, you can provide a digital channel that can help get more products to your customers.
Using SEO to Benefit Your Business
While Search Engine Optimisation won’t be taking the award for Sexiest Digital Marketing Buzzword this year, SEO can maximise the potential for your online marketing to be successful and effective. After all, with more than eighty per cent of Google users using the first available page of search results, the last thing your business should be is at the bottom of the queue.
White label SEO services can provide an affordable way to get the most out of your digital marketing. Whether that may be building a marketing strategy or providing tips and information on improving your standing on the internet, engaging with a local SEO firm can provide valuable insight for your company.
Be Flexible and Try New Things
Digital marketing can be a tough egg to crack, even for the most experienced business. At times, you might just stumble upon the secret formula to success. For many businesses, though, that’s ok – sometimes strategies and ideas don’t work the first time, and it can take time to get things right.
Don’t be disenchanted if you try something and it doesn’t work – there’s always an avenue to explore and a new platform to try. At the end of the day, being flexible and willing to give digital marketing a go is a great way to engage.
Looking back to the start of this article, do you remember the question that you asked – is it worthwhile for me to do digital marketing? Hopefully, from reading this article, you’ll have learned that the answer to that question is yes.